Fortune is a real-world object in the Marvel Cinematic Universe. It is a business magazine.
A younger Tony Stark (without facial hair) was on one cover. He had it framed in his office at Stark Industries HQ until he resigned from the position of CEO to be replaced by his chosen successor, Pepper Potts. It had been boxed up with Stark's other belongings, ready to be removed completely.
- Iron Man 2 (2010)